All Gigs Free: By Levi's Poster

I was asked to create a poster for a night where Levi's gave free entry to parties in 3 different cities in South Africa for people wearing Levi's clothing. The brief was to create an energetic poster that combined music & style and captured the promise of a great night out!

Higher-res version over on my Tumblr!
Initial concept roughs sent to client - they went with the idea on the left
Tightened sketch
Process
Final poster
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